When you are in the bottle, you can’t read the label.

The Challenge

With a variety of big named clients across multiple industries, can we create messaging that speaks to our current and future clients while staying true to the brand image of Asano Designs.

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The Outcome

Strong messaging throughout Asano Designs website, social media platforms and marketing materials with design that backs it up.

The Story

“When you are in the bottle, you can’t read the label.” Translation: When it is your business, it can be difficult to see the brand direction.

After uncovering Michael’s pain point of not understanding his brand image, we were able to dive deep into the history of Asano Designs and pull from previous copy and old testimonials to really understand the depth of his brand.

After exploring multiple options, we created the slogan “you have to see what you don’t like, in order to understand what you do.”  The theme: Asano designs serves as your strategic partner through the Journey of design.”

But what is the Journey of design?

It begins by uncovering the company’s story to understand where it has been, in order to know where it is going. It is learning how to articulate the journey through visual language to capture the brand’s essence. We do this by exploring different possibilities to uncover the direction that fits.

By using words like “Visual language” we continued building messaging that described Asano Design’s abilities, in Michaels words.

Asano Designs – Visual Language – “Graphic design is made up of visual elements that besides being decorative know how to speak to people.”

While working with Michael, it was easy to put myself in his clients’ shoes to understand how he supported them along their journey of discovery. His testimonial’s spoke to his speed, talent, and dedication demonstrating that he became a part of their team.

Asano Designs – “We partner with your team, to align your vision with you message.”

In the end we created messaging that landed with Asano Design’s clients and the brand image.

Asano Designs – “The best journeys are taken together. We serve as your strategic partner on the journey through design.”

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