From Start-Up to National Player

The Challenge

Distinguish a new CBD oil company in a saturated Canadian market.

The Outcome

We found a gap in the market that we were able to exploit. We created a relatable name and logo. We designed sleek minimalistic packaging that gave us a competitive advantage. We built a user-friendly ecommerce website. We developed 26 different products and we had unbeatable customer service.

The Story

We developed a concept that had not been done within Canada, which was an experienced-based CBD brand. Consequently, we created a differentiator separating us from the competition. We came up with a name that explains what distinguishes us while creating clarity for our users.

As we built our brand roots, we developed four distinct flavors of CBD vape pens which quickly became what we were known for, especially our famous “Calm” vape pen which is a blend of vanilla, lavender and peppermint essential oils.

We made all of our products user friendly, and we were the first brand to introduce the concept of “micro-dosing” to the CBD space. We used premium hardware that came in sleek, sexy packaging to give the customer a unique experience.

Our design, although minimalistic, it was eye-catching and relatable which had us stand out amongst the other products on the shelves. We made sure our customer knew our four distinct pillars; All natural ingredients, premium hardware, THC free and user friendly.

Once we had a small customer base, we began educating the community to remove the stigma around CBD. We wrote informative blogs, made educational social media content and addressed public comments and concerns. Our goal was not to have followers but to build a strong community. And that is what we did!