Journey into Breath

Water in the boat and you can’t find the leak...

The Challenge

To find obstacles within the business that weren’t apparent but prevented it from growing. To create a business strategy to help our client understand her values, brand, and audience.
To understand the current offers (there were many) and the value they brought to the business. To simplify operations and reduce the client’s workload to prevent burnout.


The Outcome

We created a customer identity, target audience and brand voice which created clarity and direction for both the client and the business. We eliminated offers that were not
profitable for the business and simplified the main 3 offers to position the brand strongly within the
breathwork industry. We created a road map of where Journey into Breath had been and where it was
going with precise steps to follow for optimal growth.

The Story

When we have been operating a business for several years, we generally look to expand our revenue streams. This can be amazing for the growth of the business when done properly and with proper systems in place. However, when you are the sole business owner and operator, it can be exhausting, overwhelming and do more harm to the business then good.

Krystal was overextending herself with too many projects and burning the candle at both ends. She was moving in too many directions without allotting the proper amount of time and attention to each project. We helped her create firmer boundaries and an operating system which facilitates better
decision-making. We built a map for the next year that would be the most financially prosperous and personally exciting.

During our time together we connected deeply to her WHY, which reignited her love for facilitating breathwork and made it easy for her audience to connect with her. We removed several of her current offers that were time consuming and not generating profits. We focused on her 1 on 1 clients and launched a teacher training program which drove in healthy profits while providing the best breathwork training service in BC, Canada.

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