Take Me Away Pastries

Starting from scratch and making something delicious.

The Challenge

Can we create a clear direction for Melisa and her vegan pastry business? Can Melisa dig deep and empower herself to take the appropriate steps to find success?

The Outcome

We created a solid foundation, logo and a winning strategy for “Take Me Away Vegan Pastries.” On this adventure we unlocked the creative mind of Melisa and came out with something delicious!

The Story

Melisa was new to business and had a burning desire to learn. She had created a unique, delicious vegan product that had never been in stores before. All she needed was to find the confidence in herself and a winning strategy to take her to the next level. 

We started by creating a thorough competitor analysis to see how she fit into the market and how to price herself competitively. We uncovered all her local competitors and evaluated everything from what they did well, where they could improve, how they spoke to their potential customers and what additional services they offered. Once we had a clear idea of what others were doing, we knew how we could stand out amongst the competition.

During the process we removed Melisa’s limiting beliefs that were keeping her confidence hostage. We worked through the root cause of the limiting beliefs and created the mantra “I can do hard things” to help break her old patterns. She was ready to rock!

We created a name that included both of Melisa’s passions, veganism and travel.  The name: “Take Me Away Vegan Pastries.” 

Melisa’s concept was to have a variety of well-known pastries that she had experienced and enjoyed from her worldly travels. We went on to create a brand voice, customer identity, positioning statement, archetype along with the foundational pieces of her core values, pillars and goals. 

In the end we had created a brand that you couldn’t resist.