The brand ufeelu was born. The first experience-based product within the Canadian regulated market. If that wasn’t enough, we created the first CBD product to utilize heightened cannabinoid content combined with a unique blend of botanical terpenes to elevate the user’s experience. We created multiple differentiators to help us become a national brand.

We understood our demographic and created easy to understand messaging to educate the entry level user of the complexity of the product. Calm drops, specialty formulated to help elevate stress, anxiety and to put the body back into the “rest and digest mode” by accessing the parasympathetic nervous system through cannabinoid research.