When we started working together, Eric’s brand was called “RYL – Represent your life”. Although catchy, it was unclear what that meant to his potential customers. After connecting to his WHY, his story and completing a thorough competitor analysis, we understood what Eric wanted to build, and we were able to create the perfect brand identity. Once we had a concept, we identified who his audience was and how Eric wanted them to perceive him.

By the end of our work together, and after taking Eric through an assessment of himself and his company, the brand morphed into “Warriors Journey”. It’s slogan, “Represent your life!” Warriors Journey is an apparel line for all people who have fallen but continue to get up no matter what life throws at them.