Can we focus Eric’s brand’s vision to make it clear, concise and relatable? Is it possible to use existing work or was it time to start anew?
Complete rebrand, with new name, direction, target audience, brand strategy, competitive analysis, and story. Focused the client and instilled new core values in the client and the business.
When we started working together, Eric’s brand was called “RYL – Represent your life”. Although catchy, it was unclear what that meant to his potential customers. After connecting to his WHY, his story and completing a thorough competitor analysis, we understood what Eric wanted to build, and we were able to create the perfect brand identity. Once we had a concept, we identified who his audience was and how Eric wanted them to perceive him.
By the end of our work together, and after taking Eric through an assessment of himself and his company, the brand morphed into “Warriors Journey”. It’s slogan, “Represent your life!” Warriors Journey is an apparel line for all people who have fallen but continue to get up no matter what life throws at them.